Medify Air
Challenge: Medify Air needed a full lifestyle library showing different-sized purifiers in four different worlds: commercial, residential, medical, and education. The production window was tight, the shot count was high, and video was on the docket too.
Solution: Three days on-location with an Atlanta-based branding agency and a small, agile crew. Minimal gear and decisive moves — a lean setup that kept quality high while covering four demographics' worth of spaces.
Result: A single library of stills feeding their website, social channels, and digital advertising. Four audiences covered in one production instead of four.
Over three days, I collaborated with a branding agency in the Atlanta area and a small crew to create a series of lifestyle images for Medify Air. As one of the leading air purifier brands on the market, we were tasked with showcasing units in spaces of various sizes, focusing on four main demographics: commercial, residential, medical, and education. These images were intended for use on their website, social media platforms, and digital advertisements. Given the tight production timeframe, the goal of creating a large number of images, and the addition of video, we kept our equipment minimal and maintained a small crew that didn’t compromise on quality by being agile and decisive.
