Meidfy Air
Over three days, I collaborated with a branding agency in the Atlanta area and a small crew to create a series of lifestyle images for Medify Air. As one of the leading air purifier brands on the market, we were tasked with showcasing different-sized units in spaces of various sizes, focusing on four main demographics: commercial, residential, medical, and education. These images were intended for use on their website, social media platforms, and digital advertisements. Given the tight production timeframe, the goal of creating a large number of images, and the addition of video, we kept our equipment minimal and maintained a small crew that didn’t compromise on quality by being agile and decisive.